For founders and early sales hires
Class sessions: Oct. 24 - Nov. 14, Fridays 12pm - 1:30pm ET
If deals keep stalling, it's not your product - it's your process.
Most founders and early sales hires approach sales by improvising: a cold email here, a demo there, and hoping the deal moves forward.
The result? Endless follow-ups, ghosting, and deals that never close. That's not a founder problem, it's a process problem.
This class gives you a field-tested system to run every part of the sales cycle with confidence: from booking meetings to running discovery to handling objections.
You'll walk away with ready-to-use templates, AI prompts, and tactics to put structure behind your outreach, calls, and deals - so you stop winging it and start winning.
• Founders: especially those spending >30% of their time on sales who don't have prior sales experience
• Early sales hires: at startups without a documented sales process
• >$25,000 ACV: the principles are less relevant for smaller deals
• One or more of these statements sounds like you:
• "I need help booking more meetings every week"
• "Prospects seem excited after the demo, but deals keep on stalling"
• "I'm having trouble getting to the decision maker"
• "My sales cycle is way longer than it should be"
• Founders who don't want to sell
• Founders who want to hire a salesperson before closing at least $200k ARR on their own
• Teams who want to spam their TAM with AI generated slop before figuring out what actually works first
• Teams selling 2+ distinct products at the same time before achieving >$1m ARR in any single product
Dan helped us go from 0 to $5M ARR in under a year.
Dan provided a baseline for me to scale our GTM on our path from angel funding to beyond our $20M Series A.
Dan’s class was incredibly insightful with a clear, step-by-step framework for running effective discovery calls. Highly recommend for anyone looking to level up their sales and discovery process.
Dan distilled years of sales learnings into practical, founder-first insights that would have saved me a lot of time and stress if I had known them earlier!
I've incorporated his tactics and am seeing greater success through our pipeline. He also provided me with concrete recommendations to enhance my sales process, which has given us much-needed clarity and focus. Highly recommend!
Dan's class was very informative, well-structured and hands-on. Highly recommend to anyone who needs guidance or mentorship to nail sales or customer calls!
This live, cohort-based program is designed for venture-backed founders and their first sales hires.
Learn the exact playbooks to get meetings, run effective calls, and close deals.
Limited to 25 participants to keep it interactive and high-impact. Reserve your spot today.
100% money-back guarantee
Everyone we've worked with has grown sales.
If you aren't completely satisfied with the class, just let us know within 30 days and we'll issue you a full refund.
Early bird pricing (through 9/30) is $1,200 per person. Those who enroll after will pay $2,500 per person.
Enroll as a team? We offer 20% off if you enroll more than 1 person from your company. Use code "TEAM" at checkout.
Founders, AEs, and early GTM hires at B2B SaaS and AI companies with ACV > $15,000. The frameworks are less relevant for marketing driven GTM motions with ACV < $5,000.
No problem. It's best to sell and talk to customers before you have a fully built out product so you get live feedback and don't build the wrong product. Understanding sales fundamentals at this stage will help you ensure your product roadmap delivers real business value to your customers.
Sessions will be recorded, and you'll also have access to coaching hours during the week. You'll still get the templates we review during the class.
Most sales content is (1) made for full-time reps at established companies that have had product-market fit for years, and (2) fluffed with theory without actionable takeaways that you can apply today. This is built specifically for startup founders and early sales hires, and you'll walk away from every lesson with something you can apply right away
You’ll walk away with messaging templates, targeting frameworks, playbooks, and a real outreach system. Everything is designed to be applied, not just understood.
We’re confident in the value of our courses. They’re built specifically for startup founders and tested in the field.
If you attend the first session and feel it’s not a fit, let us know within 48 hours and we’ll refund you, no questions asked.
