Startup Sales Live Crash Course

Build confidence running founder-led sales in just 4 weeks

Class sessions: Oct. 24 - Nov. 14, Fridays 12pm - 1:30pm ET

Testimonials

Enroll now - early bird pricing $1,200

Fall 2025 cohort program overview

  • Live course format
    4 live 90 minute Zoom sessions
  • Dates and times
    Oct. 24, Oct 31, Nov. 7, Nov. 14 from 12:00pm - 1:30pm ET
  • Office hours:
    Two hour-long time blocks each week to get personalized coaching
  • Community:
    Access to private Slack community
  • What else:
    Recordings and templates included

This live, cohort-based program is designed for venture-backed founders and their first sales hires.

Learn the exact playbooks to get meetings, run effective calls, and close deals.

Limited to 20 participants to keep it interactive and high-impact. Reserve your spot today.

Curriculum

Getting meetings (Oct. 24 & 31)

  • Cold emails - Write cold emails that get you meetings with customers
  • Warm intros - Leverage your network's network for warm introductions
  • Conferences - Make the most out of conferences and in-person events
  • LinkedIn - Basics for using LinkedIn to sell
  • Strategy - Prioritizing and sequencing outreach

Running Deals (Oct. 31, Nov. 7, Nov. 14)

  • Call prep - Exactly what you need to know going into each call
  • Starting meetings - Quickly come across as a trusted peer
  • Ending meetings - Keep things moving forward to prevent deals from stalling
  • Discovery - Know what questions to ask during discovery
  • Demos - Run demos that excite prospects
  • In between meetings - How to maintain deal momentum

Closing deals (Nov. 14)

  • Business cases - How to present the value you create to your customers
  • Going for the close - What to say when going for the close
  • Mutual action plans - Create alignment with the buyer to help manage the process
  • Objection handling - Handle your toughest objections
Enroll now - early bird pricing $1,200
Dan-Oakes

Meet your instructor

Dan Oakes - Founder of Startup Sales Consulting
  • First sales hire at two start-ups now with 9 figure valuations (Arc, Trunk Tools)
  • Scaled Arc from pre-revenue to >$5m ARR in 10 months
  • Head of Sales at Trunk Tools when company closed first 7-figure deal for AI product
  • 3 years coaching dozens of venture-backed founders and early sales hires
  • MBA from Stanford GSB

Frequently Asked Questions

What's the price?

Early bird pricing (through 10/31) is $1,200 per person. Those who enroll after will pay $1,600 per person.

Enroll as a team? We offer 20% off. Email dan@yourstartupsales.com for the discount code.

Who is this course for?

Founders, AEs, and early GTM hires at B2B SaaS and AI companies with ACV > $15,000. The frameworks are less relevant for marketing driven GTM motions with ACV < $5,000.

What if I don't have a product in market yet?

No problem. It's best to sell and talk to customers before you have a fully built out product so you get live feedback and don't build the wrong product. Understanding sales fundamentals at this stage will help you ensure your product roadmap delivers real business value to your customers.

What if I miss a class? Will sessions be recorded?

Sessions will be recorded, and you'll also have access to office hours during the week. You'll still get the templates we review during the class.

How is this different from other sales courses or YouTube content?

Most sales content is (1) made for full-time reps at established companies that have had product-market fit for years, and (2) fluffed with theory without actionable takeaways that you can apply today. This is built specifically for startup founders and early sales hires, and you'll walk away from every lesson with something you can apply right away

Will I leave with actual assets or just theory?

You’ll walk away with messaging templates, targeting frameworks, playbooks, and a real outreach system. Everything is designed to be applied, not just understood.

Do you offer refunds?

We’re confident in the value of our courses. They’re built specifically for startup founders and tested in the field.

If you attend the first session and feel it’s not a fit, let us know within 48 hours and we’ll refund you, no questions asked.

Confidence in sales isn't optional. It's what gets you from zero to traction.
Enroll now - early bird pricing $1,200