No fluff. Just actionable lessons on what matters most for founders doing sales, real examples, and templates you can use right away to sell faster.
Most sales courses are built for AEs at large companies, not you. These founder-focused courses are tactical, practical, and built for your stage.
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In between classes, get direct feedback on applying the topics we covered
Learn alongside other founders and see how they're navigating similar challenges
Weekly goals keep you focused so progress doesn't get buried under other priorities
Dan helped us build a real sales process from scratch. In just a few weeks, we were closing deals more consistently and knew exactly what was working.
Before working with Dan, sales felt like a guessing game. He gave us structure, clarity, & a clear GTM strategy that our whole team could align around.
As a technical founder, I dreaded sales. Dan made it approachable and helped me land our first 10 customers with a system I could actually follow.
Dan helped us build a real sales process from scratch. In just a few weeks, we were closing deals more consistently and knew exactly what was working.
5–10 min modules on outreach, calls, closing and CRM.
Watch or listen anytime, anywhere.
Get all future playbooks, scripts, and bonus lessons.
Dan helped us build a real sales process from scratch. In just a few weeks, we were closing deals more consistently and knew exactly what was working.
Before working with Dan, sales felt like a guessing game. He gave us structure, clarity, & a clear GTM strategy that our whole team could align around.
As a technical founder, I dreaded sales. Dan made it approachable and helped me land our first 10 customers with a system I could actually follow.
Dan helped us build a real sales process from scratch. In just a few weeks, we were closing deals more consistently and knew exactly what was working.
Learn how to segment your market, target the right companies, and build outbound systems that generate qualified meetings even if you're starting from zero.
Stop winging it. Master how to run calls that build trust, surface pain, and create urgency. Learn how you as a founder should be running calls and how these techniques are different from a traditional sales rep.
Learn how to uncover decision criteria, move for the close, and handle objections to acquire your first paying customers.
Walk away knowing how to create initial pricing and packaging for your product, and how to pitch your value even before your product is fully built.
Learn how to know when you're ready to make your first hire, how to scope the role, create a compensation structure, interview and onboard your first reps.
Understand how to manage reps, run pipeline reviews for a startup, and build light but effective sales ops as you grow past founder-led sales.
Early-stage (pre-seed through Series A) B2B SaaS and AI founders with ACV > $15,000. The frameworks are less relevant for marketing driven GTM motions with ACV < $5,000.
No problem. It's best to sell and talk to customers before you have a fully built out product so you get live feedback and don't build the wrong product. Understanding sales fundamentals at this stage will help you ensure your product roadmap delivers real business value to your customers.
No. It's recorded specifically for self-paced learners and structured differently to match how most people consume bite-sized educational content.
Most sales content is (1) made for full-time reps at established companies that have had product-market fit for years, and (2) fluffed with theory without actionable takeaways that you can apply today. This is built specifically for startup founders, and you'll walk away from every lesson with something you can apply right away
You’ll walk away with messaging templates, targeting frameworks, playbooks, and a real outreach system. Everything is designed to be applied, not just understood.
We’re confident in the value of our courses. They’re built specifically for startup founders and tested in the field.
For live courses, if you attend the first session and feel it’s not a fit, let us know within 48 hours and we’ll refund you, no questions asked.
For the on-demand course, all sales are final, but you can preview two full modules for free before buying to make sure it’s right for you.
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